The client
National World is a media group publishing over 100 local newspaper sites, magazines and a national newspaper. Connect Local is its advertising portal, helping local businesses reach customers through the group’s network of trusted news websites.
The brief
Local businesses needed a straightforward way to understand what advertising with the group could do for them and to get started.
The build
I worked on Connect Local as a Senior WordPress Developer in the small team that looks after the group’s online estate, from 2019. The portal presents the group’s advertising products and success stories, helps businesses find the right package by goal and location, and leads them to get started or get in touch.
Like the group’s other sites it relies on custom themes, plugins and integrations, with the front end built in Oxygen Builder and tracking through Google Tag Manager, all tested for accessibility and usability before release.
Highlights
- Advertising products and success stories for local businesses
- Package finder by goal and location
- Clear routes to get started or get in touch
- Custom plugins, Oxygen Builder and Google Tag Manager