Primelocation
Initially employed as part a major redesign of one of the market leading property websites that contains property details from two thirds of UK estate agents. The brief was to take the existing design that was several years old, from a tables based structure to a css / JavaScript standards compliant site that was backward and future compatible. Also, this project was used to introduce an agile method to the company.
Involved a full investigation into existing site usability using public testing sessions, competition analysis, and internal workgroup focused on specific areas such as usability, accessibility, UI design, Backend integration (this was primarily a front-end project), SEO, and marketing. After an ongoing process of wire framing and investigation into specific component areas such as mapping (Microsoft), JavaScript libraries and Navigation testing, public beta testing was done in late 2007.
The final build was released in February 2008 based on dynamically generated CSS with an Adobe ColdFusion Fuse box backend and using Spry JavaScript libraries. The redesign was received very well and let to the company investing heavily in the online property market by taking over a competitor and moving to No 1 in the market.
Ongoing my role involved progressive enhancements in conjunction with ColdFusion and .Net developers, daily QA testing for cross browser compatibility, Accessibility testing to WCAG 2 standards, tag testing and releases using Subversion, feature property and advertising creative.
- Design and implementation of a major site redesign
- UK’s second largest property website with over 1 million monthly page views
- Complete build of a large user interface using web standards
- Usability testing in partnership with specialized outside agency (Flow Interactive)
- Cross browser design & testing
- Accessibility testing
- CMS integration & advertising systems integrations,
- Newsletter production and the use of bulk mailing systems
- Search engine optimisation
- Feature property and content production.
- Microsites for estate agents (Foxtons etc.)
- WordPress development & design
- Microsoft map API